Chrysler: Ram 1500 Rumble Bee Concept Buzzes into Detroit for Woodward Dream Cruise

Chrysler Ram 1500 Rumble Bee Concept Buzzes into Detroit for Woodward Dream Cruise

From Chrysler:

August 17, 2013 , Woodward Dream Cruise, Mich. – Ten years ago, the Ram Truck Brand introduced the Rumble Bee, a popular model inspired by the Super Bee muscle car of the late ‘60s. Today, Ram unveiled a new HEMI-powered Ram 1500 Rumble Bee concept to celebrate the 10-year anniversary and the heritage of Ram’s unique truck designs that include the Lil Red Express, Warlock and Power Wagon.

“The Ram 1500 Rumble Bee continues to have a strong fan base and what better place to celebrate its 10-year anniversary than Woodward Dream Cruise,” said Reid Bigland, President and CEO – Ram Truck Brand, Chrysler Group LLC. “There’s a lot of energy surrounding concept trucks and buzz models, and the Ram Design Team revels in creating something that is unique for our customers to enjoy.”

The Rumble Bee concept began life as a 2013 Ram 1500 R/T. Keeping with tradition, the lightweight, two-door; 2WD configuration is covered in “Drone Yellow” paint with a unique matte finish. The rare color/finish flows over the entire truck including the bumpers, flares and the Mopar ground effects kit. True to form, a new “Speed Bee” design is swathed on both sides of the truck within a gloss black stripe that fades into honeycomb. The stripe glides front to rear, around the top of the bed and over the Mopar tonneau cover to memorialize HEMI-powered vehicles of the late 1960s and early 1970s, which dominated the racing scene. Factory 22-inch wheels are replaced with gloss black, 24-inch, Vellano VRH custom rollers and a 2-inch drop provided by King Suspension enhances handing performance and appearance with the help of a reservoir shock at each wheel. The grille, hood vents, badging, fuel door and the dual exhaust tailpipes are coated in gloss black, carrying the theme on all sides.

The colors and graphics spread through the Ram R/T-based interior, featuring black and Drone Yellow leather sport mesh seats with two-tone yellow/light-grey stitching. “Rumble Bee” lettering and Ram logos adorn chairs, floor mats and door bolsters. The interior center-piece is an actual amber-encased bee mounted into the 8-speed rotary shifter knob that lights up to expose a honeycomb pattern background. Two buttons below the knob control exhaust cutouts to bypass the Mopar cat-back dual-exhaust system, allowing the full sound force of a 5.7-liter HEMI V-8 to escape — loud and LOUDER! The unique honeycomb pattern is shared with door trim and the dash, where a milled aluminum “10th Anniversary” commemorative badge serves as the truck’s ID.

Under hood, the Ram 1500 Rumble Bee concept houses a 5.7-liter HEMI with 395 horsepower and 407 lb.-ft. of torque, mated to a TorqueFlite 8-speed automatic transmission. The HEMI is fitted with a custom gloss yellow and black engine cover with honeycomb graphic pattern. Mopar’s cold-air intake system gives the HEMI a bump in performance and relentless torque is transferred through a 4.10 gear set for quick jumps off the line.

Does this concept give Chrysler a greater competitive edge? Leave a comment below, or send us a tweet to @PowerBlockTV.

Chrysler Group LLC Brings Classic Cool and Modern Buzz to 19th Annual Woodward Dream Cruise

Chrysler Group LLC Brings Classic Cool and Modern Buzz to 19th Annual Woodward Dream Cruise

Chrysler Group LLC will bring more than 70 vehicles to this year’s Woodward Dream Cruise where each brand-Chrysler, Jeep®, Dodge, Ram Truck, FIAT, SRT and Mopar-will wheel in some of their latest production and buzz models, along with a collection of iconic, classic cars from America’s past.

In addition to vehicles on display, each of the Chrysler Group brands will offer a variety of events to this year’s Dream Cruise. All of the Chrysler Group brands’ vehicles and activities will be located on the corner of Woodward Ave. and 13 Mile Road in Royal Oak, Mich. Hours are 4:30 p.m.-10 p.m. on Friday, Aug. 16 and 9 a.m.-9 p.m. on Saturday, Aug. 17.

Be sure to catch a Ram Truck unveiling at noon on Saturday, Aug. 17, where Bob Hegbloom, Director of Ram Truck Brand and Joe Dehner, Head of Ram Truck Design, will unveil an all-new concept vehicle.

The Chrysler brand will host Ryan Friedlinghaus, owner and host of the world-famous, “West Coast Customs.” Friedlinghaus will showcase two personally customized Chrysler brand vehicles. Also joining the Chrysler brand will be customizer and influencer, John Fortuno and his Chrysler 300 “Fatchance 2.0.” All content will be captured on Chrysler brand’s social media platforms, including Facebook (https://www.facebook.com/Chrysler), Twitter (@ChryslerAutos), Instagram (@ChryslerAutos) and the Chrysler Blog “Forward Look” (http://blog.chrysler.com/).

On Friday, Aug. 16 through Sept. 20, Chrysler brand fans can enter “Design to Drive,” a contest through Chrysler brand’s Facebook page where fans choose a Chrysler brand vehicle of their choice to personalize using an inspiration board. The winner of the contest will have their dream Chrysler brand vehicle built specially for them.

Jeep fans can visit the brand display to check out the all-new 2014 Jeep Cherokee Latitude, Limited and Trailhawk models.

Stop by the Mopar exhibit to see some the brand’s hottest customized vehicles, including the new Mopar ’13 Dart, SRT Viper and image vehicles, like the Dodge Charger Juiced unveiled at the Specialty Equipment Market Association (SEMA) Show and the Jeep Wrangler Recon debuted at Easter Jeep Safari in Moab, Utah. To celebrate its proud heritage, Mopar will highlight its two Top Eliminator winners – a 1964 Plymouth Savoy and a 1970 Dodge Charger R/T.

Dream cruisers have the opportunity to play the Mopar brand’s new “Drag N Brag” video game, take the “Pit Crew Challenge” and enter for a chance to win $45,000 toward the purchase of any Chrysler Group vehicle, coupons for three oil changes and two tire rotations worth $75.

Watch as Mopar and Dodge join together to host Speed TV’s Steve Magnante on Saturday, Aug. 17 as he installs Mopar performance components on a customized Dodge Dart GT (11 a.m.) and Dodge Challenger R/T (2 p.m.).

Four days of exclusive video coverage will be hosted on the Dodge brand blog, www.RedlineDodge.com, beginning Thursday, Aug. 15, bringing the Woodward Dream Cruise to Dodge fans around the globe. Fans can also follow the action on Dodge’s Facebook (https://www.facebook.com/Dodge), Twitter (@Dodge) and Instagram (@DodgeOfficial) pages.

In addition, the Dodge brand will host a “Tweet to Win” promotion each day of the Dream Cruise where followers will be asked simple questions about the brand using the hashtag #DartRoadTrip. Dodge will randomly select 30 winners at the end of the promotion.

Check out some of Chrysler Group’s latest and all-new products, including:

– 2014 Jeep Cherokee Trailhawk
– 2014 Dodge Durango R/T
– 2014 Fiat 500L Lounge
– 2013.5 Chrysler 200 S Special Edition
– 2013 Viper SRT
– Mopar ’13 Dart
– Ram Power Ram

Relive automotive history with a variety of classic vehicles on display, including:

– 1995 Chrysler 300
– 1993 Viper Coupe
– 1969 Dodge Daytona

Events:

– Aug. 15-17: Speed TV and Barrett Jackson Host, Steve Magnante cruises Woodward in 2013 Dodge Dart GT interviewing Dodge vehicle owners
– Aug. 15: Viper Club Car Show (6-9 p.m.)
– Aug. 17: Ram Truck concept vehicle reveal (10 a.m.)
– Aug. 17: Speed TV’s Steve Magnante demonstrates how the average customer can install Mopar performance components on a customized Dodge Dart GT (11 a.m.)
– Aug. 17: Speed TV’s Steve Magnante demonstrates how the average customer can install Mopar performance components on a customized Dodge Challenger R/T (2 p.m.)