Dodge pickup truck becomes submerged during commercial shoot

According to, a Dodge commercial being shot at Luffenholtz Beach in Humboldt County, California, earlier this week resulted in a pickup truck being nearly submerged.

The site said that no one in the film crew could confirm how the truck got stuck, though local residents reported that they “somehow got the rig on a rock, and apparently the tide came up … ”

Jennifer Savage of Humboldt Surfrider’s released the following statement:

As an organization dedicated to the enjoyment and protection of Humboldt County’s beaches and waves, Humboldt Surfrider is extremely dismayed at the film crew’s lack of foresight and will be following up with the appropriate agencies to ensure that restoration and/or compensation for any damage is forthcoming. We also hope to work with the Humboldt Film Commission and relevant government agencies to ensure this sort of carelessness does not happen again. We have people on the scene and will share information as the situation develops.  

Photos from LocalCoastOutpost.comDodge Commercial 1

Dodge Commercial 2jpg

Dodge Commercial 5