Chrysler Group LLC Releases Sketches of Mopar-modified Vehicles Headed for SEMA

Today Chrysler Group LLC released sketches of select Mopar-modified vehicles that are headed for the Specialty Equipment Market Association (SEMA) show in Las Vegas. The show takes place Nov. 5-8 at the Las Vegas Convention Center.

“We developed these Mopar-modified vehicles to inspire ultimate customization,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “With catalogs full of proven, quality-tested performance parts and accessories, Mopar is a one-stop shop for factory-engineered personalization.”

The company will display 20 Mopar-modified Chrysler, Jeep®, Dodge, Ram, Fiat and SRT vehicles at the show in a 15,300 square-foot exhibit. In addition to custom vehicles, the company will highlight Jeep Performance Parts developed by its newly created Mopar Off-Road Division.

Mopar Brand

Mopar is Chrysler Group LLC’s service, parts and customer-care brand. With the creation of the industrial alliance between Chrysler Group and Fiat S.p.A., Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar’s global portfolio includes more than 500,000 parts and accessories that are distributed in more than 130 markets. Mopar is the source for genuine parts and accessories for Chrysler Group brands as well as Fiat brands.

Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat vehicles – a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.

Mopar-first Features

Mopar has introduced numerous industry-first features including:
-Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with customers
-Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format. First to offer complete vehicle-information kits in Spanish
-Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
-Wireless charging: first to introduce in-vehicle wireless charging for portable devices
-Electronic Vehicle Tracking System (EVTS): first to market with interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
-wiAdvisor: first to provide factory-connected tablet technology in the service lane for instant vehicle diagnosis
-wiTech: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
-2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car

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SRT Viper sees $2,000 price increase

SRT Viper sees $2,000 price increase

From Chrysler:

We launched the 2014 SRT Viper with an introductory price of $97,395, which does not include the $1,995 destination charge. The price of the 2014 SRT Viper has increased by $2,000, to $99,395. The price increase covers some additional standard equipment (HD Radio with Navigation and Uconnect Access; 900 Watt 12 Speaker Harman Kardon audio system, including 2 subwoofers; and the ParkView Back-up Camera.). The pricing for the GTS remains the same at $121,895. Also, the gas guzzler tax is $2,600.

Is the price increase justified? Leave a comment below, or send us a tweet to @PowerBlockTV.

SRT rolls out its first commercial

SRT rolls out its first commercial

SRT captures the automotive nostalgia in its first commercial to highlight its influence in the power and performance over the past few decades.

Take a look, and tell us what you think. Leave a comment below, or send us a tweet to @PowerBlockTV.

Deer causes extensive damage to 2004 Dodge Viper SRT-10

Deer causes extensive damage to 2004 Dodge Viper SRT-10.

A 2004 Dodge Viper SRT-10 lost traction on a Pennsylvania road when it tried to swerve around a deer. According to wreckedexotics.com, the vehicle was going the speed limit when it crashed into several trees, and thankfully, no one was hurt.

What’s the most expensive wrecked vehicle you’ve ever seen? Leave a comment below, or send us a tweet to @PowerBlockTV.

Photo credit: www.wreckedexotics.com

Chrysler Group engineer Martin Morse killed in 2013 SRT Viper accident

Torque News reports that Chrysler Group engineer Martin Morse was killed in a car accident while driving a 2013 SRT Viper April 15 on US 23 in Hartland, Michigan.

As far as anyone knows, this was the first accident of the 2013 super car on public roads.

Michigan State Police said in the story that Morse turned from Michigan 59 to the on-ramp that leads onto US 23 and came to a full stop for several minutes before launching hard as he entered the highway. He then lost control of the Viper as he merged onto 23, sending the car skidding across the driving lanes and into the median. Morse struck a metal cable in the median.

Torque News said it hasn’t been announced if there had been and mechanical issues with the 2013 Viper that would have cause Morse to lose control, but rainy weather and cold temperatures may have contributed to the accident.

Chrysler to release special edition 2014 SRT Viper TA

From Chrysler.com:

Configured in-house by the Chrysler Group’s SRT (Street and Racing Technology) team in collaboration with professional road racers, the exclusive, street-legal and single-spec 2014 SRT Viper TA (Time Attack) package is specifically built for the performance enthusiast driver who likes to exercise their machines at the more than 150 road-race courses around North America.

Less than one year since the long-awaited world debut of the new 2013 SRT Viper at the New York International Auto Show, the 2014 SRT Viper TA is set to make its public debut on March 27, 2013 on the same show floor at the Jacob Javits Center in New York City.

Based on the SRT Viper model – the lightest vehicle in the lineup, the 2014 SRT Viper TA package builds upon the legendary on-track capability of the American hand-built supercar using a majority of pre-developed components straight from the SRT stable, that are combined into a carefully balanced package that extract the most out of the Viper ultralow center of gravity, 50/50 weight distribution and largest contact patch in the production car world.

“The new 2014 SRT Viper TA is being engineering for the dedicated track enthusiast, who still wants to drive to the track and take their hobby to the next level” said Ralph Gilles, President and CEO – SRT Brand and Motorsports, Chrysler Group LLC. “We’re re-launching some of the fastest production-built cars that people can buy straight from the factory. Our engineers revised the suspension settings to refocus the Viper specifically for track duty, using a blend of components from the GTS and the SRT models, add in the extensively developed aero package and the new Time Attack package is born. We’re not only saluting the existing capabilities of our current models, we’re also targeting another niche in our customer base with a tremendously capable track machine.”

The suspension on the 2014 SRT Viper TA is uniquely tuned and upgraded specifically for on-track usage and to maximize the performance of the Pirelli P Zero Corsa tires which are mounted on ultra-lightweight, multi-spoke Sidewinder II wheels. A two-mode Bilstein Damptronic suspension system features firmer levels of damping and a smaller spread between modes than what is found on the current Viper GTS models.

Shock dampers, springs and road racing derived stabilizer bars have been retuned for optimal on-track performance. The standard aluminum structural X-brace is replaced with a lighter carbon fiber brace that effectively ties the four corners of the engine compartment together and contributes to the 50-percent increase in torsional rigidity and stiffness across the Viper lineup.

Based on the outstanding performance of the world-class brake system on the 2013 SRT Viper, SRT engineers are working in parallel with Brembo on a system that increases thermal capacity and optimizes heat dissipation providing improved extreme use. The brake calipers on the 2014 SRT Viper TA feature a black anodized finish with the Viper logo shown in Crusher Orange.

The unmistakable exterior of the SRT Viper TA features exclusive Crusher Orange paint with black 2D TA logos behind both front wheels, black Stryker logo on the front fascia and matte black, ultra-lightweight Sidewinder II wheels.

An advanced exterior aerodynamics package includes carbon fiber front splitters and rear spoiler, while a carbon fiber rear applique accentuates the rear width proportions and adds another level of detail.

Under the hood of the 2014 SRT Viper TA is the handcrafted, all-aluminum 8.4-liter, mid-front
V-10 overhead-valve engine. Performance ratings are 640 horsepower and 600 lb.-ft. of torque – the most torque of any naturally aspirated sports-car engine in the world.

Inside, the performance driver-oriented cabin of the 2014 SRT Viper TA uses the same standard premium ballistic fabric racing seats from Sabelt, featuring a lightweight fiberglass shell created by a state-of-the-art resin transfer molding technology for mass reduction and long-term durability. Both driver and passenger seats can also accommodate a 3- or 6-point harness for racing belts.

The standard black interior combination includes unique Crusher Orange accent stitching on the cloth seats, instrument panel (through the cowl), center stack, console, pull brake, shifter boot, shifter head, steering wheel and upper doors.

Curb weight is an estimated 3,348 pounds.

Only 33 units of the 2014 SRT Viper TA in Crusher Orange will be built at the Conner Avenue Assembly Plant in Detroit, beginning in third quarter 2013.

Chrysler to introduce convertible model of SRT Viper

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The 2013 SRT Viper has sold out of their 800 units, even though customers won’t even start receiving the 640-hp sports car until next month.
So, how do you meet the demand of a vehicle that popular?

According to wardsauto.com, Ralph Gilles, president of Chrysler’s SRT performance division says that they’ll be offering a “topless” version of the Viper soon.
“The car was designed to be a convertible,” he said in the story. “Under the skin is a convertible chassis. It’s already there … It’s extremely easy should that come, but we’re not in any rush.”

Thoughts? Send us a tweet to @PowerBlockTV, or leave us a comment on our Facebook page.

SRT Brand Adds New ‘Core’ Performance Models to 2013 Vehicle Lineup

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From the Chrysler Group, LLC:

February 7, 2013 , Auburn Hills, Mich. Chrysler Group LLC’s SRT (Street and Racing Technology) brand is expanding its “Core SRT” vehicle strategy from the successful Charger SRT8 Super Bee and SRT Viper by offering new 2013 “Core” models of the Dodge Challenger SRT8 and Chrysler 300 SRT8.

“With exclusive content, including the standard premium ‘Ballistic’ cloth interior from the new SRT Viper, SRT-tuned sport suspensions and distinctive exterior accents, the new Challenger SRT8 and 300 SRT8 ‘Core’ models are designed and built with the back-to-basics performance driving enthusiast in mind,” said Ralph Gilles, President and CEO — SRT Brand and Motorsports, Chrysler Group LLC.

New 2013 Dodge Challenger SRT8 “Core” Model
On the exterior, the new 2013 Challenger SRT8 “Core” model features a black grille and black SRT rear spoiler, unique black 392 decal on the front fenders, 20-inch cast-aluminum wheels with black painted pockets and black Brembo brake calipers.

New exterior colors for the Challenger SRT8 “Core” lineup include HEMI® Orange Pearl Coat and Plum Crazy Pearl Coat, in addition to the existing color options, which include Billet Silver Metallic Clear Coat, Bright White Clear Coat, Granite Crystal Metallic Pearl Coat, Jazz Blue Pearl Coat, Pitch Black and TorRed Clear Coat.

Phantom Black Tri-coat Pearl and Redline Tri-coat Pearl are exclusive to the 2013 Challenger SRT8 392 models.

On the inside of the new “Core” model, seating surfaces use the same premium “Ballistic” cloth inserts from the SRT Viper and are flanked by dark slate gray “Axel” cloth bolsters and door bolster inserts and feature a mini-carbon bezel instrument panel.

All 2013 Challenger SRT8 models are powered by the proven 392-cubic inch (6.4-liter) HEMI V-8 that delivers 470 horsepower (351 kW) and 470 lb.-ft. (637 N•m) of torque. The torque band is extremely flat allowing for strong standing starts and improved straight-line performance throughout the rpm range.

An advanced active intake manifold along with high-lift cam with phasing provides maximum low-end torque and high-end power while still delivering 23 miles per gallon on the highway with the standard manual transmission or available automatic transmission. Performance-tuned engine mounts improve idle stability and ride control at all speeds.

All 2013 Challenger SRT8 models accelerate from 0-60 mph in the high 4-second range; run the quarter mile in mid-12-second range with the automatic transmission (high 12-second range with the manual); go from 0-100-0 mph in the low 15s, reach a top speed of 182 mph with the manual transmission (175 mph with the automatic) and stop from 60-0 mph in just 117 feet.

The starting U.S. Manufacturer’s Suggested Retail Price (MSRP) for the new 2013 Dodge Challenger SRT8 “Core” model is $38,995 (plus $995 destination).

New 2013 Chrysler 300 SRT8 “Core” Model
The new 2013 Chrysler 300 SRT8 “Core” model features a 6.4L badge on the front fenders – a first for the 300 SRT8 – 20-inch cast-aluminum wheels with black painted pockets and standard black Brembo brake calipers (also available in red).

On the inside of the new “Core” model, black seating surfaces use the same premium “Ballistic” cloth inserts from the SRT Viper and are flanked by black “Axel” cloth bolsters and door bolster inserts. Various matte carbon and piano black accents surround the instrument panel, door bezels and center console.

Under the hood of every Chrysler 300 SRT8 model is the 6.4-liter HEMI V-8 delivering 470 horsepower (351 kW) and 470 lb.-ft. (637 N•m) of torque. On the highway, up to 23 mpg is achieved by use of an active valve exhaust system that allows the standard Fuel Saver Technology (four-cylinder mode) to engage over a wide rpm range. The active exhaust system also allows for straight-through mid and rear mufflers for a throaty exhaust note under engine load.

Performance numbers include 0-60 mph acceleration in the high 4-second range; quarter mile in high 12-second range; 0-100-0 mph in less than 16 seconds, top speed of 175 mph and stopping power from 60-0 mph in 120 feet.

Eight exterior colors are available throughout the 2013 Chrysler 300 SRT8 lineup, including Billet Silver Metallic Clear Coat, Bright White Clear Coat, Deep Cherry Red Pearl Coat, Gloss Black Clear Coat, Granite Crystal Pearl Coat, Ivory Pearl Tri-coat, Jazz Blue Pearl Coat and Phantom Black Tri-coat Pearl.

The starting U.S. MSRP for the new 2013 Chrysler 300 SRT8 “Core” model is $43,995 (plus $995 destination).

2013 Dodge Charger SRT8 Super Bee
The 2013 Dodge Charger SRT8 Super Bee features a unique SRT badge with a 3-D helmeted bee mascot on the new split crosshair grille finished in Gloss Black. Both front fenders tout the historically significant V-8 engine with “392 HEMI” badges first seen on the 2011 Dodge Challenger SRT8 392. Flanking both rear fenders are the legendary round Super Bee graphics, which now include the wording “Powered by SRT” to commemorate the modern incarnation of this celebrated performance icon.

Returning from the 2012 model are the five-spoke cast-aluminum 20-inch wheels with black painted pockets and black Brembo brake calipers that provide a unique performance look.

New exterior colors now available on the 2013 Charger SRT8 Super Bee include the historically significant HEMI® Orange Pearl Coat and Plum Crazy Pearl Coat. The Charger SRT8 Super Bee is also available in Bright White Clear Coat, Pitch Black Clear Coat and TorRed Clear Coat.

The Dodge Charger SRT8 Super Bee is powered by the same 6.4-liter HEMI V-8 that delivers 470 horsepower (351 kW) and 470 (637 N•m) lb.-ft. of torque. On the highway, up to 23 mpg is achieved by use of an active valve exhaust system that allows the standard Fuel Saver Technology (four-cylinder mode) to engage over a wide rpm range. The active exhaust system also allows for straight-through mid and rear mufflers for a throaty exhaust note under engine load.

Performance numbers include 0-60 mph acceleration in the high 4-second range; quarter mile in the high 12-second range; 0-100-0 mph in less than 16 seconds; top speed of 175 mph and stopping power from 60-0 mph in 120 feet.

The starting U.S. MSRP for the 2013 Dodge Charger SRT8 Super Bee is $41,995 (plus $995 destination).

All 2013 Dodge Challenger SRT8, Chrysler 300 SRT8 and Dodge Charger SRT8 Super Bee models are built at the Brampton Assembly plant in Brampton, Ontario, Canada.

SRT Track Experience
Owners of any Chrysler Group SRT vehicle receive one day of professional driving instruction as part of the SRT Track Experience, designed to maximize their driving knowledge and skills on the street or track. Sessions are held throughout the year at selected tracks. For more information, visit http://drivesrt.com.

About SRT
The Chrysler Group’s SRT (Street and Racing Technology) brand uses a successful product development formula featuring five proven hallmarks: awe-inspiring powertrains; outstanding ride, handling and capability; benchmark braking; aggressive and functional exteriors and race-inspired and high-performance interiors to remain true to its performance roots.

The SRT lineup in the 2013 model year features five vehicles that are world-class performance contenders and bring the latest in safety technologies and creature comforts. The Chrysler 300 SRT8, Dodge Challenger SRT8 392, Dodge Charger SRT8 and Jeep Grand Cherokee SRT8 are joined by the SRT flagship Viper and Viper GTS models, which are making their highly anticipated return to the high-performance sports car market.

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