Mopar Introduces ‘Mopar Muscle’: First New Monster Truck in More Than a Decade

From Mopar:

Mopar, Chrysler Group LLC’s service, parts and customer-care brand, will be taking to the Monster Truck Racing Series arena with the new “Mopar Muscle” Ram monster truck beginning with the Monster Jam event in Detroit on Jan. 11.

The Mopar-sponsored machine joins the Hall Brothers Racing’s championship winning trucks “Raminator” and “Rammunition” for six Monster Jam events in 2014. The Ram Truck brand has proudly sponsored the team since 2002.

“We’re excited to have Mopar make its first foray into the world of monster trucks by joining the Ram brand in this popular and competitive exhibition series with a such a passionate and loyal following,” said Pietro Gorlier, President and CEO – Mopar, Chrysler Group’s service, parts and customer-care brand. “So much of what Mopar does is applicable to the general consumer, but occasionally we like to show just how capable our brand is of really extreme performance. This is a great and fun opportunity for us to do that with Mopar Muscle and the Hall Brothers.”

Mopar Muscle is the first Original Equipment Manufacturer (OEM) monster truck to be introduced into the Monster Jam series in more than a decade. Monster Jam is the premier monster truck racing event series, with a 14-race schedule that features traditional bracket racing and a freestyle competition.

Standing an imposing 10 feet high and weighing 10,300 pounds, Mopar’s 2000-horsepower monster truck is based on a 2014 Ram Heavy Duty truck. It is powered by a 565 cubic inch supercharged version of the iconic Gen II 426 HEMI® engine, which is celebrating its 50th anniversary in 2014. Mopar Muscle will sport a special orange 50th anniversary HEMI logo, launching a year-long tribute by Mopar to commemorate the introduction of the engine that has since seen much success and strongly impacted both the motorsport and automotive industries.

“We are very proud of our new Mopar Muscle Ram monster truck,” said Tim Hall owner and crew chief for the Champaign, Ill.-based team. “It looks really fantastic, and I can’t wait to see it run. Mopar has a long and storied history of winning across many forms of racing, so we intend on helping to make their entry into monster truck racing just as successful.”

Hall Brothers Racing is no stranger to success. Driver Mark Hall has garnered eight “Driver of the Year” honors at the helm of Raminator, which is the 2013 winner of the coveted “Truck of the Year” award, claiming its seventh title since 2002. Along with Rammunition, driven by Mat Dishman, the team boasts a total of 20 season point championships.

Hoping to contribute to that success, Mike Miller will take the wheel of Mopar Muscle for the six events it will participate in this season.

“The Mopar Muscle Ram is a fantastic ride, and I am really looking forward to competing with it,” said Miller who has been with the team since 2011. “The iconic HEMI engine has won a lot of races across many categories in motorsports, and I intend to add to that list.

“On a personal level, not only have I been passionate about monster trucks since my childhood, but I am really honored to fly the Mopar banner. If you need any indication of how much I love the brand, my own son is named Hemi.”

Partnering with the Hall Brothers and extending Mopar’s reach into monster trucks felt like a perfect fit to Tricia Hecker, Marketing Director – Mopar, who sees the benefits of participating in a series that appeals to an audience with similar passion and core values as the brand.

“It wasn’t just the display of power and performance that made this a good fit for Mopar, but the environment is just so family-oriented,” said Hecker, who brings her own sons to Monster truck events. “With such a strong youth following, we see this as a fantastic way to have a new generation of fans grow up with the Mopar name.”

In anticipation of the Mopar Muscle’s first appearance on track, fans will be able to get their first close-up look at the new truck during Monster Jam’s “Party in the Pits” from 2:00-5:00 p.m. ET, Jan. 11 at Ford Field. The $10 pre-show experience gives aficionados access to the racetrack, the opportunity to meet Hall Brothers Racing drivers Mike Miller and Mark Hall, collect autographs, take photos, and explore the obstacles competitors jump over and eventually destroy.

Mopar Muscle will compete at the following events during the 2014 season:
• January 11 – Monster Jam in Detroit, Mich.
• February 22 – Monster Jam in Arlington, Texas
• May 16-18 – 4 Wheel Jamboree in Lima, Ohio
• June 21-22 – 4 Wheel Jamboree in Springfield, Mo.
• July 11-13 – 4 Wheel Jamboree in Bloomsburg, Pa.
• September 19-21 – 4 Wheel Jamboree in Indianapolis, Ind.

For Mopar and Ram Truck fans who can’t make it to Monster Jam® events in person, FOX Sports 1 and FOX Sports 2 will begin telecasting the competition this January. Check local listings for broadcast times.

2014 Ram 1500: Mossy Oak® Edition Returns to Ram Lineup

From Ram:

After a brief, one-year hiatus, the Ram 1500 Mossy Oak® Edition is returning to the truck brand’s model lineup.

Updated for 2014, the Mossy Oak Edition will now be available for the first time with the RamBox cargo management system, in both 6-ft.-4-in. and 5-ft.-7-in. bed lengths.

Originally introduced to the Ram Truck family in 2011, the Mossy Oak Edition is designed for enthusiasts who are passionate about the great outdoors.

The 2014 Ram 1500 Mossy Oak Edition further extends the multi-tiered relationship between the Ram Truck brand and America’s top camouflage brand.

“Ram Truck is focused on the needs and wants of truck buyers,” said Reid Bigland, President and CEO, Ram Truck Brand – Chrysler Group LLC. “Our Ram Truck owners are passionate about hunting and fishing. The Ram Mossy Oak Edition gives hunting enthusiasts a way to proudly proclaim their love for the outdoors.”

Ram 1500 owner demographics illustrate a love for the outdoors: 30 percent hunt, 44 percent fish, 27 percent are boaters and 42 percent are campers.

“The Ram Truck brand has been a great partner to Mossy Oak,” said Ronnie “Cuz” Strickland, Executive Vice President of Mossy Oak. “The people there love trucks, but they’re also into hunting and fishing and understand that their customers are, too. To have Ram take that relationship to the next level by offering a special Mossy Oak Edition speaks volumes about their commitment to hunters and Outdoorsmen and women, and we are extremely proud to partner with them.”

The Ram 1500 Mossy Oak Edition’s bedcaps and tailgate are covered in Mossy Oak Break-Up Infinity® camouflage pattern, and the Mossy Oak logo is prominently displayed on the rear quarter panels. Break-Up Infinity-patterned lower cladding is also available.

Inside, the center column of the Ram’s instrument panel is finished in Mossy Oak Break-Up Infinity, as are the door panel inserts. The Mossy Oak logo is embroidered on the four primary headrests. Buyers also can opt for Espresso Tuscany-colored Katzkin leather seats with Mossy Oak seatback embroidery.

The Ram Mossy Oak Edition is available exclusively as a Ram 1500 4×4 Crew Cab model, and is based on the popular Ram Outdoorsman.

Ram 1500 Mossy Oak Edition available colors include Black, Black Gold Pearl and Prairie Pearl monotone exterior, paired with Canyon Brown and Frost Beige interior.

Ram Mossy Oak Edition trucks will arrive in dealerships in early 2014. Ram Mossy Oak Edition pricing starts at $39,985, plus $1,195 destination charge.

Ram and Mossy Oak

Ram Trucks and Mossy Oak brand camouflage are partners in a multiyear, multifaceted program aimed at America’s outdoor enthusiasts.

The Ram Truck brand is a major sponsor of Mossy Oak-produced television shows airing on the Outdoor Channel and the Pursuit Channel. In addition to commercial slots, Ram trucks are utilized by and featured in many of the shows.

Thoughts? Leave a comment below, or send us a tweet to @PowerBlockTV.

Also, you can watch your favorite automotive shows on Spike TV, CBS Sports and NBC Sports! Click the image below for a complete schedule of times!

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Chrysler Group LLC Releases Sketches of Mopar-modified Vehicles Headed for SEMA

Today Chrysler Group LLC released sketches of select Mopar-modified vehicles that are headed for the Specialty Equipment Market Association (SEMA) show in Las Vegas. The show takes place Nov. 5-8 at the Las Vegas Convention Center.

“We developed these Mopar-modified vehicles to inspire ultimate customization,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “With catalogs full of proven, quality-tested performance parts and accessories, Mopar is a one-stop shop for factory-engineered personalization.”

The company will display 20 Mopar-modified Chrysler, Jeep®, Dodge, Ram, Fiat and SRT vehicles at the show in a 15,300 square-foot exhibit. In addition to custom vehicles, the company will highlight Jeep Performance Parts developed by its newly created Mopar Off-Road Division.

Mopar Brand

Mopar is Chrysler Group LLC’s service, parts and customer-care brand. With the creation of the industrial alliance between Chrysler Group and Fiat S.p.A., Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar’s global portfolio includes more than 500,000 parts and accessories that are distributed in more than 130 markets. Mopar is the source for genuine parts and accessories for Chrysler Group brands as well as Fiat brands.

Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat vehicles – a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.

Mopar-first Features

Mopar has introduced numerous industry-first features including:
-Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with customers
-Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format. First to offer complete vehicle-information kits in Spanish
-Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
-Wireless charging: first to introduce in-vehicle wireless charging for portable devices
-Electronic Vehicle Tracking System (EVTS): first to market with interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
-wiAdvisor: first to provide factory-connected tablet technology in the service lane for instant vehicle diagnosis
-wiTech: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
-2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car

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Consumer Reports says Chevy Silverado is top truck, but ram 1500 makes better daily driver

Consumer Reports says Chevy Silverado is top truck, but ram 1500 makes better daily driver

From Consumer Reports:

YONKERS, NY- In a heavy-metal duel between two top pickup trucks, the Chevrolet Silverado 1500’s “Excellent” road-test score makes it Consumer Reports’ top-rated truck. But testers point out that the second-place Ram 1500 may be a better daily driver.

Each model won skirmishes along the way, and they finished one-two in a competitive pickup truck category- separated by only three points. Both trucks outscored the previously-tested Ford’s F150 XLT, which 3.5-liter EcoBoost turbo V6 and 5.0-liter V8 versions rank third and fourth respectively.

The Silverado edged the Ram in several areas important to pickup truck owners. It has a much larger cargo bed, several hundred pounds greater payload capacity, and it can tow a heavier trailer-up to 11,200 pounds in Consumer Reports tests. Its tailgate is easy to raise and lower, and handy corner bumper steps help with climbing into the bed. The Silverado also has a lower step-in height than the Ram, aiding cabin access. Handling is more agile, and the Silverado delivers best-in-class fuel economy of 16 mpg overall-one mpg better than the Ram. That could save owners about 50 gallons of gas per year.

“The reality is that you can’t go wrong with either one. Both are capable trucks that get decent gas mileage and are as quiet inside as a good luxury car,” said Jake Fisher, director of automotive testing for Consumer Reports.

Consumer Reports opted to test the Silverado’s widely sold 355-hp, 5.3-liter V8 version with four-wheel-drive. The 5.3-liter delivered ample acceleration, but it lacked the thrust of the 5.7-liter V8s in the Ram 1500 and Toyota Tundra. The Silverado’s transmission up shifts smoothly and quickly but can be reluctant to downshift, making the truck sometimes feel underpowered.

Towing Consumer Reports’ 5,000-pound trailer to 60 mph took 14.8 seconds, a strong performance. Off-road performance on Consumer Reports’ demanding rock hill course was hampered by wheel spin and ground clearance.

For drivers using their truck more for day-to-day driving, Consumer Reports testers found the Ram is a nicer place to spend your time. It rides better, thanks to its unique rear coil spring suspension. The interior is also more comfortable with better front seats, a nicer rear seat, and a slightly friendlier control layout

Consumer Reports tested the Ram with Chrysler’s 5.7-liter Hemi V8, four-wheel-drive, and a new eight-speed automatic transmission that’s smooth and efficient. Consumer Reports found that combination delivered seamless and effortless power, while returning a relatively good 15 mpg overall. Acceleration is quicker than the Silverado and the Hemi feels much brawnier in real-world driving.

The Ram also brings its own impressive workhorse credentials. Its driver-selectable full-time four-wheel-drive system works well, and the truck scrambled up Consumer Reports’ rock hill with ease. It can tow up to 9,950 pounds when properly equipped. The truck pulled Consumer Reports’ 5,000-pound trailer to 60 mph in 14.9 seconds, a strong showing.

Complete tests results for the Chevrolet Silverado 1500 and Ram 1500, as well as results of the updated-for-2014 Honda Odyssey appear on www.ConsumerReports.org today, and in the November issue of Consumer Reports, on newsstands October 5. Updated daily, ConsumerReports.org is the go-to Website for the latest auto reviews, product news, blogs on breaking news, and car-buying information. Check out CR’s ongoing Twitter feed at @CRCars.

Consumer Reports is the world’s largest independent product-testing organization. Using its more than 50 labs, auto test center, and survey research center, the nonprofit rates thousands of products and services annually. Founded in 1936, Consumer Reports has over 8 million subscribers to its magazine, Website and other publications. Its advocacy division, Consumers Union, works for health reform, food and product safety, financial reform, and other consumer issues in Washington, D.C., the states, and in the marketplace.

Thoughts? Leave a comment below, or send us a tweet to @PowerBlockTV.

Chrysler: Ram 1500 Rumble Bee Concept Buzzes into Detroit for Woodward Dream Cruise

Chrysler Ram 1500 Rumble Bee Concept Buzzes into Detroit for Woodward Dream Cruise

From Chrysler:

August 17, 2013 , Woodward Dream Cruise, Mich. – Ten years ago, the Ram Truck Brand introduced the Rumble Bee, a popular model inspired by the Super Bee muscle car of the late ‘60s. Today, Ram unveiled a new HEMI-powered Ram 1500 Rumble Bee concept to celebrate the 10-year anniversary and the heritage of Ram’s unique truck designs that include the Lil Red Express, Warlock and Power Wagon.

“The Ram 1500 Rumble Bee continues to have a strong fan base and what better place to celebrate its 10-year anniversary than Woodward Dream Cruise,” said Reid Bigland, President and CEO – Ram Truck Brand, Chrysler Group LLC. “There’s a lot of energy surrounding concept trucks and buzz models, and the Ram Design Team revels in creating something that is unique for our customers to enjoy.”

The Rumble Bee concept began life as a 2013 Ram 1500 R/T. Keeping with tradition, the lightweight, two-door; 2WD configuration is covered in “Drone Yellow” paint with a unique matte finish. The rare color/finish flows over the entire truck including the bumpers, flares and the Mopar ground effects kit. True to form, a new “Speed Bee” design is swathed on both sides of the truck within a gloss black stripe that fades into honeycomb. The stripe glides front to rear, around the top of the bed and over the Mopar tonneau cover to memorialize HEMI-powered vehicles of the late 1960s and early 1970s, which dominated the racing scene. Factory 22-inch wheels are replaced with gloss black, 24-inch, Vellano VRH custom rollers and a 2-inch drop provided by King Suspension enhances handing performance and appearance with the help of a reservoir shock at each wheel. The grille, hood vents, badging, fuel door and the dual exhaust tailpipes are coated in gloss black, carrying the theme on all sides.

The colors and graphics spread through the Ram R/T-based interior, featuring black and Drone Yellow leather sport mesh seats with two-tone yellow/light-grey stitching. “Rumble Bee” lettering and Ram logos adorn chairs, floor mats and door bolsters. The interior center-piece is an actual amber-encased bee mounted into the 8-speed rotary shifter knob that lights up to expose a honeycomb pattern background. Two buttons below the knob control exhaust cutouts to bypass the Mopar cat-back dual-exhaust system, allowing the full sound force of a 5.7-liter HEMI V-8 to escape — loud and LOUDER! The unique honeycomb pattern is shared with door trim and the dash, where a milled aluminum “10th Anniversary” commemorative badge serves as the truck’s ID.

Under hood, the Ram 1500 Rumble Bee concept houses a 5.7-liter HEMI with 395 horsepower and 407 lb.-ft. of torque, mated to a TorqueFlite 8-speed automatic transmission. The HEMI is fitted with a custom gloss yellow and black engine cover with honeycomb graphic pattern. Mopar’s cold-air intake system gives the HEMI a bump in performance and relentless torque is transferred through a 4.10 gear set for quick jumps off the line.

Does this concept give Chrysler a greater competitive edge? Leave a comment below, or send us a tweet to @PowerBlockTV.

Chrysler Group LLC Brings Classic Cool and Modern Buzz to 19th Annual Woodward Dream Cruise

Chrysler Group LLC Brings Classic Cool and Modern Buzz to 19th Annual Woodward Dream Cruise

Chrysler Group LLC will bring more than 70 vehicles to this year’s Woodward Dream Cruise where each brand-Chrysler, Jeep®, Dodge, Ram Truck, FIAT, SRT and Mopar-will wheel in some of their latest production and buzz models, along with a collection of iconic, classic cars from America’s past.

In addition to vehicles on display, each of the Chrysler Group brands will offer a variety of events to this year’s Dream Cruise. All of the Chrysler Group brands’ vehicles and activities will be located on the corner of Woodward Ave. and 13 Mile Road in Royal Oak, Mich. Hours are 4:30 p.m.-10 p.m. on Friday, Aug. 16 and 9 a.m.-9 p.m. on Saturday, Aug. 17.

Be sure to catch a Ram Truck unveiling at noon on Saturday, Aug. 17, where Bob Hegbloom, Director of Ram Truck Brand and Joe Dehner, Head of Ram Truck Design, will unveil an all-new concept vehicle.

The Chrysler brand will host Ryan Friedlinghaus, owner and host of the world-famous, “West Coast Customs.” Friedlinghaus will showcase two personally customized Chrysler brand vehicles. Also joining the Chrysler brand will be customizer and influencer, John Fortuno and his Chrysler 300 “Fatchance 2.0.” All content will be captured on Chrysler brand’s social media platforms, including Facebook (https://www.facebook.com/Chrysler), Twitter (@ChryslerAutos), Instagram (@ChryslerAutos) and the Chrysler Blog “Forward Look” (http://blog.chrysler.com/).

On Friday, Aug. 16 through Sept. 20, Chrysler brand fans can enter “Design to Drive,” a contest through Chrysler brand’s Facebook page where fans choose a Chrysler brand vehicle of their choice to personalize using an inspiration board. The winner of the contest will have their dream Chrysler brand vehicle built specially for them.

Jeep fans can visit the brand display to check out the all-new 2014 Jeep Cherokee Latitude, Limited and Trailhawk models.

Stop by the Mopar exhibit to see some the brand’s hottest customized vehicles, including the new Mopar ’13 Dart, SRT Viper and image vehicles, like the Dodge Charger Juiced unveiled at the Specialty Equipment Market Association (SEMA) Show and the Jeep Wrangler Recon debuted at Easter Jeep Safari in Moab, Utah. To celebrate its proud heritage, Mopar will highlight its two Top Eliminator winners – a 1964 Plymouth Savoy and a 1970 Dodge Charger R/T.

Dream cruisers have the opportunity to play the Mopar brand’s new “Drag N Brag” video game, take the “Pit Crew Challenge” and enter for a chance to win $45,000 toward the purchase of any Chrysler Group vehicle, coupons for three oil changes and two tire rotations worth $75.

Watch as Mopar and Dodge join together to host Speed TV’s Steve Magnante on Saturday, Aug. 17 as he installs Mopar performance components on a customized Dodge Dart GT (11 a.m.) and Dodge Challenger R/T (2 p.m.).

Four days of exclusive video coverage will be hosted on the Dodge brand blog, www.RedlineDodge.com, beginning Thursday, Aug. 15, bringing the Woodward Dream Cruise to Dodge fans around the globe. Fans can also follow the action on Dodge’s Facebook (https://www.facebook.com/Dodge), Twitter (@Dodge) and Instagram (@DodgeOfficial) pages.

In addition, the Dodge brand will host a “Tweet to Win” promotion each day of the Dream Cruise where followers will be asked simple questions about the brand using the hashtag #DartRoadTrip. Dodge will randomly select 30 winners at the end of the promotion.

Check out some of Chrysler Group’s latest and all-new products, including:

– 2014 Jeep Cherokee Trailhawk
– 2014 Dodge Durango R/T
– 2014 Fiat 500L Lounge
– 2013.5 Chrysler 200 S Special Edition
– 2013 Viper SRT
– Mopar ’13 Dart
– Ram Power Ram

Relive automotive history with a variety of classic vehicles on display, including:

– 1995 Chrysler 300
– 1993 Viper Coupe
– 1969 Dodge Daytona

Events:

– Aug. 15-17: Speed TV and Barrett Jackson Host, Steve Magnante cruises Woodward in 2013 Dodge Dart GT interviewing Dodge vehicle owners
– Aug. 15: Viper Club Car Show (6-9 p.m.)
– Aug. 17: Ram Truck concept vehicle reveal (10 a.m.)
– Aug. 17: Speed TV’s Steve Magnante demonstrates how the average customer can install Mopar performance components on a customized Dodge Dart GT (11 a.m.)
– Aug. 17: Speed TV’s Steve Magnante demonstrates how the average customer can install Mopar performance components on a customized Dodge Challenger R/T (2 p.m.)

Ram attacks dirt bike rider

Ram attacks dirt bike rider

A dirt bike rider was headed up a hill when he came across a disgruntled ram with pretty big horns. It charges the bike, knocks it down and attacks the rider!

Check it out, and tell us what you think! Leave a comment below, or send us a tweet to @PowerBlockTV.

Ram Announces New EcoDiesel Max Towing Number

Ram Announces New EcoDiesel Max Towing Number

From Ram:

– 2014 Ram 1500 with 305 horsepower Pentastar V-6 tows 7,450 lbs., topping all base V-6 engines in the segment

– More robust parking system components inside the exclusive 8-speed transmission allow for greater tow rating

– 3.0-liter EcoDiesel towing capacity rated at 9,200 lbs. – approaching large V-8 capability

– No direct competitor for new Ram 1500 3.0-liter V-6 EcoDiesel with best-in-class fuel economy that will exceed the current title holder, Ram’s 3.6-liter V-6 gas engine at 25 MPG

The capability race is far from over. The 2014 Ram 1500 takes top spot in V-6 towing capacity at 7,450 lbs. To reach the best-in-class number, Ram powertrain engineers added a more robust parking gear to the exclusive 8-speed TorqueFlite 8 for a higher capacity rating.

“There was more towing capacity in the V-6 Ram 1500 but we needed to upgrade the transmission to hold the truck and trailer when parked on steep grades,” said Mike Cairns – Chief Engineer, Ram Truck. “Now that we’re building the transmissions ourselves, the improvements are included in the new assembly. ”

Ram also finalized the maximum towing number for the exclusive Ram 1500 EcoDiesel. In a 2WD, two-door, long bed configuration, the new EcoDiesel will tow up to 9,200 lbs. The new diesel engine approaches much larger displacement V-8 towing capability with a small but powerful 3.0-liter V-6 and best-in-class fuel efficiency of better than 25 MPG on the highway.

What do you think about the 2014 Ram 1500? Leave a comment below, or send us a tweet to @PowerBlockTV.

Dodge Ram 2500 smokes some tires doing donuts

Dodge Ram 2500 smokes some tires doing donuts

Grab a cup of coffee and enjoy these donuts from a Dodge Ram 2500 that packs a Cummins 5.9-liter turbo diesel engine.

Take a look, and tell us what you think! Leave a comment below, or send us a tweet to @PowerBlockTV.

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