Gone in a Flash: Mopar ’14 Dodge Challenger is Sold Out

From Chrysler:

If you blinked, you missed it. The limited-edition Mopar ’14 Challenger, the latest Chrysler Group LLC vehicle to come straight from the factory already upgraded with Mopar products, has sold out in just the first day after being made available to dealers.

The Mopar ’14 Challenger is the most recent limited-edition vehicle offered by the brand, continuing the success of the Mopar ’10 Challenger, Mopar ’11 Charger, Mopar ’12 300 and Mopar ’13 Dart in demonstrating how owners can personalize their rides with Mopar products — even before driving away from the dealership. With only 100 built, the Mopar ’14 Challenger is the rarest limited-production Dodge Challenger offered to date.

“The very high demand for the Mopar ’14 Challenger spotlights the success of our limited-edition, Mopar-modified vehicles, and also clearly demonstrates the passion our customers have for personalizing their rides,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group’s service, parts and customer-care brand. “Whether during or after the ordering process, Mopar is there to help put a personal touch on customers’ rides.”

“The Mopar ’14 Challenger shows that when combining a legendary car like the Dodge Challenger R/T Shaker and making it even more exclusive, we create collectible performance machines unlike anything else on the road,” said Tim Kuniskis, President and CEO of Dodge Brand. “From the Mopar ’14 Challenger to the new Scat Pack performance stage kits available on Challenger, Charger and Dart, you can continue to expect great things when Dodge and Mopar team up.”

Many unique features contributed to the Mopar ’14 Challenger’s quick sellout, including two exterior color options and three Mopar Blue stripe options. A 5.7-liter HEMI® V-8 engine also rumbles beneath the Satin Black Shaker hood scoop, while exterior design elements include 20 x 8-inch Gloss Black aluminum wheels with Mopar center caps, a unique Black Vapor grille surround, a black fuel-filler door, a Satin Black deck-lid spoiler with Gloss Black “Mopar Design” badge and “Mopar” quarter-glass decals.

The interior is upgraded with premium leather seats featuring Mopar Blue accent thread and Mopar Omega M logos embroidered on the seat backs. Other unique touches for the limited-edition ride include a serialized instrument panel plaque, “Mopar” branded key fobs, a custom-crafted personalized owner’s kit with a Mopar ’14 brochure and much, much more.

Customers ordering the Mopar ’14 showed they still wanted the rarest limited production Dodge Challenger offered to date with additional customization.  Of the 100 orders placed on the first day, 52 customers chose the Pitch Black exterior paint version, while 48 opted for the newly offered Bright White option. The traditional Shaker stripe proved to be the most popular graphic chosen for their ride, followed by the bodyside decal and then the rocker stripe. Top Custom Shop options chosen were hood pins, Mopar Performance badges, quad exhaust tips and the Challenger monogrammed car cover. The top-ordered Mopar Performance part was the Cat-back exhaust to complement the Shaker intake. Although all 100 Mopar ’14 Challenger vehicles have been spoken for, enthusiasts can still build their own similarly personalized and unique, one-of-one Dodge Challenger.

Customers taking delivery of a new Dodge Challenger can have their ride personalized in a similar way to the sold out version right at their local dealership. Existing owners who have their own Challenger pride and joy at home also can have their vehicle updated with Mopar parts and accessories to make it similar to the sold out version.
Many of the up-fitted items for the Dodge Challenger are offered through Mopar’s vast catalog of parts and accessories available at Mopar.com or an authorized dealership. Among the products found on the Mopar ’14 that are available for customization are:

• Mopar short-throw shifter
• Mopar cat-back exhaust
• Mopar performance suspension
• Mopar lowering springs
• Mopar Electronic Vehicle Tracking System (EVTS)
• Mopar performance badges
• Mopar hood pin kit
• Mopar car cover
• Mopar door-sill guards
• Mopar sequential taillight kit
• Mopar premium floor mats or slush mats
• Mopar chrome exhaust tip
• Mopar fuel-filler door
• Mopar wheel locks
• Mopar interior trim bezel kit
• Mopar Shaker hood

See more photos here:

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Mopar Introduces ‘Mopar Muscle’: First New Monster Truck in More Than a Decade

From Mopar:

Mopar, Chrysler Group LLC’s service, parts and customer-care brand, will be taking to the Monster Truck Racing Series arena with the new “Mopar Muscle” Ram monster truck beginning with the Monster Jam event in Detroit on Jan. 11.

The Mopar-sponsored machine joins the Hall Brothers Racing’s championship winning trucks “Raminator” and “Rammunition” for six Monster Jam events in 2014. The Ram Truck brand has proudly sponsored the team since 2002.

“We’re excited to have Mopar make its first foray into the world of monster trucks by joining the Ram brand in this popular and competitive exhibition series with a such a passionate and loyal following,” said Pietro Gorlier, President and CEO – Mopar, Chrysler Group’s service, parts and customer-care brand. “So much of what Mopar does is applicable to the general consumer, but occasionally we like to show just how capable our brand is of really extreme performance. This is a great and fun opportunity for us to do that with Mopar Muscle and the Hall Brothers.”

Mopar Muscle is the first Original Equipment Manufacturer (OEM) monster truck to be introduced into the Monster Jam series in more than a decade. Monster Jam is the premier monster truck racing event series, with a 14-race schedule that features traditional bracket racing and a freestyle competition.

Standing an imposing 10 feet high and weighing 10,300 pounds, Mopar’s 2000-horsepower monster truck is based on a 2014 Ram Heavy Duty truck. It is powered by a 565 cubic inch supercharged version of the iconic Gen II 426 HEMI® engine, which is celebrating its 50th anniversary in 2014. Mopar Muscle will sport a special orange 50th anniversary HEMI logo, launching a year-long tribute by Mopar to commemorate the introduction of the engine that has since seen much success and strongly impacted both the motorsport and automotive industries.

“We are very proud of our new Mopar Muscle Ram monster truck,” said Tim Hall owner and crew chief for the Champaign, Ill.-based team. “It looks really fantastic, and I can’t wait to see it run. Mopar has a long and storied history of winning across many forms of racing, so we intend on helping to make their entry into monster truck racing just as successful.”

Hall Brothers Racing is no stranger to success. Driver Mark Hall has garnered eight “Driver of the Year” honors at the helm of Raminator, which is the 2013 winner of the coveted “Truck of the Year” award, claiming its seventh title since 2002. Along with Rammunition, driven by Mat Dishman, the team boasts a total of 20 season point championships.

Hoping to contribute to that success, Mike Miller will take the wheel of Mopar Muscle for the six events it will participate in this season.

“The Mopar Muscle Ram is a fantastic ride, and I am really looking forward to competing with it,” said Miller who has been with the team since 2011. “The iconic HEMI engine has won a lot of races across many categories in motorsports, and I intend to add to that list.

“On a personal level, not only have I been passionate about monster trucks since my childhood, but I am really honored to fly the Mopar banner. If you need any indication of how much I love the brand, my own son is named Hemi.”

Partnering with the Hall Brothers and extending Mopar’s reach into monster trucks felt like a perfect fit to Tricia Hecker, Marketing Director – Mopar, who sees the benefits of participating in a series that appeals to an audience with similar passion and core values as the brand.

“It wasn’t just the display of power and performance that made this a good fit for Mopar, but the environment is just so family-oriented,” said Hecker, who brings her own sons to Monster truck events. “With such a strong youth following, we see this as a fantastic way to have a new generation of fans grow up with the Mopar name.”

In anticipation of the Mopar Muscle’s first appearance on track, fans will be able to get their first close-up look at the new truck during Monster Jam’s “Party in the Pits” from 2:00-5:00 p.m. ET, Jan. 11 at Ford Field. The $10 pre-show experience gives aficionados access to the racetrack, the opportunity to meet Hall Brothers Racing drivers Mike Miller and Mark Hall, collect autographs, take photos, and explore the obstacles competitors jump over and eventually destroy.

Mopar Muscle will compete at the following events during the 2014 season:
• January 11 – Monster Jam in Detroit, Mich.
• February 22 – Monster Jam in Arlington, Texas
• May 16-18 – 4 Wheel Jamboree in Lima, Ohio
• June 21-22 – 4 Wheel Jamboree in Springfield, Mo.
• July 11-13 – 4 Wheel Jamboree in Bloomsburg, Pa.
• September 19-21 – 4 Wheel Jamboree in Indianapolis, Ind.

For Mopar and Ram Truck fans who can’t make it to Monster Jam® events in person, FOX Sports 1 and FOX Sports 2 will begin telecasting the competition this January. Check local listings for broadcast times.

Seeing beyond the smoke – Dodge Charger burnout

Seeing beyond the smoke – Dodge Charger burnout

A Dodge Charger packing a 392 Hemi does a massive burnout in what looks like to be an organized local contest.

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1000-hp Hemi-Powered Road Runner

1000-hp Hemi-Powered Roadrunner

The first part of the video shows you some detailed pictures of the Hemi before it gets to the best part, but stick around until the end to hear it fire up and do a burnout!

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