Today Chrysler Group LLC released sketches of select Mopar-modified vehicles that are headed for the Specialty Equipment Market Association (SEMA) show in Las Vegas. The show takes place Nov. 5-8 at the Las Vegas Convention Center.
“We developed these Mopar-modified vehicles to inspire ultimate customization,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “With catalogs full of proven, quality-tested performance parts and accessories, Mopar is a one-stop shop for factory-engineered personalization.”
The company will display 20 Mopar-modified Chrysler, Jeep®, Dodge, Ram, Fiat and SRT vehicles at the show in a 15,300 square-foot exhibit. In addition to custom vehicles, the company will highlight Jeep Performance Parts developed by its newly created Mopar Off-Road Division.
Mopar is Chrysler Group LLC’s service, parts and customer-care brand. With the creation of the industrial alliance between Chrysler Group and Fiat S.p.A., Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar’s global portfolio includes more than 500,000 parts and accessories that are distributed in more than 130 markets. Mopar is the source for genuine parts and accessories for Chrysler Group brands as well as Fiat brands.
Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat vehicles – a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.
Mopar has introduced numerous industry-first features including:
-Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with customers
-Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format. First to offer complete vehicle-information kits in Spanish
-Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
-Wireless charging: first to introduce in-vehicle wireless charging for portable devices
-Electronic Vehicle Tracking System (EVTS): first to market with interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
-wiAdvisor: first to provide factory-connected tablet technology in the service lane for instant vehicle diagnosis
-wiTech: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
-2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
A Fiat driver turns left in front of an on-coming motorcycle, putting the rider in a life-threatening, violent crash.
Thankfully, he looks to be ok.
Take a look at the video, and tell us what you think. Leave a comment below, or send us a tweet to @PowerBlockTV.
Chrysler Group LLC will bring more than 70 vehicles to this year’s Woodward Dream Cruise where each brand-Chrysler, Jeep®, Dodge, Ram Truck, FIAT, SRT and Mopar-will wheel in some of their latest production and buzz models, along with a collection of iconic, classic cars from America’s past.
In addition to vehicles on display, each of the Chrysler Group brands will offer a variety of events to this year’s Dream Cruise. All of the Chrysler Group brands’ vehicles and activities will be located on the corner of Woodward Ave. and 13 Mile Road in Royal Oak, Mich. Hours are 4:30 p.m.-10 p.m. on Friday, Aug. 16 and 9 a.m.-9 p.m. on Saturday, Aug. 17.
Be sure to catch a Ram Truck unveiling at noon on Saturday, Aug. 17, where Bob Hegbloom, Director of Ram Truck Brand and Joe Dehner, Head of Ram Truck Design, will unveil an all-new concept vehicle.
The Chrysler brand will host Ryan Friedlinghaus, owner and host of the world-famous, “West Coast Customs.” Friedlinghaus will showcase two personally customized Chrysler brand vehicles. Also joining the Chrysler brand will be customizer and influencer, John Fortuno and his Chrysler 300 “Fatchance 2.0.” All content will be captured on Chrysler brand’s social media platforms, including Facebook (https://www.facebook.com/Chrysler), Twitter (@ChryslerAutos), Instagram (@ChryslerAutos) and the Chrysler Blog “Forward Look” (http://blog.chrysler.com/).
On Friday, Aug. 16 through Sept. 20, Chrysler brand fans can enter “Design to Drive,” a contest through Chrysler brand’s Facebook page where fans choose a Chrysler brand vehicle of their choice to personalize using an inspiration board. The winner of the contest will have their dream Chrysler brand vehicle built specially for them.
Jeep fans can visit the brand display to check out the all-new 2014 Jeep Cherokee Latitude, Limited and Trailhawk models.
Stop by the Mopar exhibit to see some the brand’s hottest customized vehicles, including the new Mopar ’13 Dart, SRT Viper and image vehicles, like the Dodge Charger Juiced unveiled at the Specialty Equipment Market Association (SEMA) Show and the Jeep Wrangler Recon debuted at Easter Jeep Safari in Moab, Utah. To celebrate its proud heritage, Mopar will highlight its two Top Eliminator winners – a 1964 Plymouth Savoy and a 1970 Dodge Charger R/T.
Dream cruisers have the opportunity to play the Mopar brand’s new “Drag N Brag” video game, take the “Pit Crew Challenge” and enter for a chance to win $45,000 toward the purchase of any Chrysler Group vehicle, coupons for three oil changes and two tire rotations worth $75.
Watch as Mopar and Dodge join together to host Speed TV’s Steve Magnante on Saturday, Aug. 17 as he installs Mopar performance components on a customized Dodge Dart GT (11 a.m.) and Dodge Challenger R/T (2 p.m.).
Four days of exclusive video coverage will be hosted on the Dodge brand blog, www.RedlineDodge.com, beginning Thursday, Aug. 15, bringing the Woodward Dream Cruise to Dodge fans around the globe. Fans can also follow the action on Dodge’s Facebook (https://www.facebook.com/Dodge), Twitter (@Dodge) and Instagram (@DodgeOfficial) pages.
In addition, the Dodge brand will host a “Tweet to Win” promotion each day of the Dream Cruise where followers will be asked simple questions about the brand using the hashtag #DartRoadTrip. Dodge will randomly select 30 winners at the end of the promotion.
Check out some of Chrysler Group’s latest and all-new products, including:
– 2014 Jeep Cherokee Trailhawk
– 2014 Dodge Durango R/T
– 2014 Fiat 500L Lounge
– 2013.5 Chrysler 200 S Special Edition
– 2013 Viper SRT
– Mopar ’13 Dart
– Ram Power Ram
Relive automotive history with a variety of classic vehicles on display, including:
– 1995 Chrysler 300
– 1993 Viper Coupe
– 1969 Dodge Daytona
– Aug. 15-17: Speed TV and Barrett Jackson Host, Steve Magnante cruises Woodward in 2013 Dodge Dart GT interviewing Dodge vehicle owners
– Aug. 15: Viper Club Car Show (6-9 p.m.)
– Aug. 17: Ram Truck concept vehicle reveal (10 a.m.)
– Aug. 17: Speed TV’s Steve Magnante demonstrates how the average customer can install Mopar performance components on a customized Dodge Dart GT (11 a.m.)
– Aug. 17: Speed TV’s Steve Magnante demonstrates how the average customer can install Mopar performance components on a customized Dodge Challenger R/T (2 p.m.)
A Lamborghini and a Fiat Punot go against one another in a race that ends how you may not expect it to.
Check it out, and tell us what you think about the results. Leave a comment below, or send us a tweet to @PowerBlockTV.
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A Fiat 500 and a Lamborghini Murcielago go against one another on a closed course.
Thoughts? Leave a comment below, or send us a tweet to @PowerBlockTV.
A Fiat 126 goes against a Porsche 911 at the Santa Pod quarter-mile.
Take a look, and tell us what you think! Leave a comment below, or send us a tweet to @PowerBlockTV.
Fiat isn’t often a brand you think of when you wanna go off road. But this fully-operational monster truck combines a Panda 4×4 with a Jeep CJ7 4200 floor panel, and stands at 153 inches tall, 149.6 inches long and 98.4 inches wide.
Multiple media outlets have reported that the monster truck version of this Fiat Panda 4×4 will appear in a TV commercial and tell the story of four friends who set off for a weekend in the mountains. The commercial will only air in Europe, and is scheduled to debut in 2013.
Check it out in action:
Chrysler has been under a microscope over the past couple of years by critics and consumers since the automaker has been taken over by Sergio Marchionne. The CEO told the Wall Street Journal that it’s vital for Chrysler to become a player in midsize sedans, but the company is still behind its American competition.
According to the WSJ, Chrysler is spending $2 billion to create a new 200 that would feature a nine-speed transmission and get 38 miles to the gallon in an effort to boost sales. Marchionne told the WSJ that increasing sedan sales would also influence purchases SUVs and smaller vehicles.
Consumers can probably expect to see the new 200 come to dealer lots at the beginning of 2014.
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