Study shows 1 in 10 people don’t test drive vehicles before making purchase
Buying a vehicle is one of the biggest purchases you’ll ever make in your life, and an article from insideline.com shows that 1 in 10 U.S. car shoppers skip a test drive.
Knowing how much PowerBlockfans appreciate everything about what a car, truck, hotrod or off-road buggy has to offer, from the way it drives to what gives it power, we would think that this is the last mistake the typical gearhead would make.
According to the article, not only are car buyers skipping the test drive, they’re buying a car without checking the ride. And 78% of people are saying they used the Internet, as well as previous experiences with a car, to help them make a decision.
But for those of you who work on cars regularly, you know that many vehicles change from year to year.
The article says it’s a troubling trend for dealers because the study conducted by Maritz Research revealed that 52% of those who take a test drive say the experience if very influential in their purchase. However, the study also showed that the aversion to test drives may be rooted in the experience a customer has at a dealership.
What tips do you have for someone purchasing a new vehicle? Feel free to tell us on our facebook page!
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