Staying competitive in the pick-up truck market is no easy task. Government standards are implementing policies that require automakers to make their vehicles more fuel-efficient, yet no one wants to take away the power, towing or hauling ability from their pick-ups. New technologies are being introduced every month so that customers are satisfied and still proud to represent their brand on the road.
To keep pick-up trucks up-to-date with the market trends, automakers often have to make big decisions that affect the future of their brand, including whether or not they should discontinue a model. A story from pickuptrucks.com says that Chrysler will be phasing their 4.7-Liter V8 so that the 8-speed will become standard.
Chrysler’s focus is to produce a pick-up truck that would be more competitive against Ford and General Motors. For now, the eight-speed comes standard only with the Ram’s Pentastar V6 and is optional with the Hemi V8, the story said.
The article reported that Chrysler’s Ram 1500’s Hemi V8 currently accounts for 85% of sales, which is likely to drop as the Pentastar comes in; however, it’s meant to put a dent in Ford’s sales of it’s 3.5-liter F-150.
When you look at a side-by-side comparison, the EcoBoost F-150 puts out 365 HP, 420 lb.-ft. of torque and more than 11,000 pounds of towing capacity, the story said. For the Ram 1500, Pickuptrucks.com reported that it has a 5.7-liter engine that produces 395 HP and 407 pounds-feet of torque, but it’s towing capacity falls short at 10,450 pounds.
EPA ratings for the Ram haven’t been reported yet, but Ford’s F-150 is said to get 16/22 mpg with 2-wheel drive.
With so many variables to consider, the use of your pick-up truck is one of the primary buying influences. So, PowerBlock fans: What do you look for in a pickup truck? Let us know on our Facebook page.
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